Key takeaways
- Last month, DialogShift Chatbot AI at Haslinger Hof generated over 7,000 responses, saving 352 hours of staff time.
- 43 percent of all chats lead directly to booking-related questions.
- Almost one in three guests goes straight to the booking engine, where they can make reservations immediately.
- The AI now handles most information-based questions, while the team takes care of individual requests, booking inquiries and events.
- Since October 2025, Haslinger Hof has also been working with DialogShift Phone AI.
The history of Haslinger Hof shows how change can lead to something great: what began in the 1970s became the foundation for an experience that is now known far beyond the region. A former stable has been transformed into a modern hotel complex. Today, the four-sided courtyard, complete with hayloft and threshing floor, forms the heart of a destination that blends an adventure park, dining, dance venues, and a wellness oasis.
"We are a farm that is constantly evolving. It’s in our family’s nature, and our guests feel it too," says Margareta Haslinger, the third generation to run the family business. The goal is always to surprise guests and provide them with special moments. New ideas aren't just welcome here; they are part of our DNA.
Guest service with a commitment to quality
For decades, Haslinger Hof has stood for hospitality, variety, and innovation. And that very variety brings questions with it: guests ask countless things about the various rooms, the dining options, the dance areas, the wellness facilities, or the long history of the farm. Even regular guests are constantly discovering new things and want to learn more about the property.
"Our guests are curious. That’s wonderful, but it also means we have to answer countless questions. For our team, it was a real challenge," says Margareta Haslinger, describing the initial situation.
Every guest should be able to get the information they need at any time. At the same time, the team should be relieved of the burden so they can focus on requests that require personal attention.
Getting started with AI-powered guest communication
What’s particularly exciting is that 43 percent of all chats lead directly to booking-related questions. Almost one in three guests goes straight to the booking engine, where they can make reservations immediately. This development is already having a positive impact on direct bookings. "It’s impressive to see how smoothly the AI helps our guests, and how much room that gives us back for personal service," says Margareta Haslinger.
Fewer routine questions, more time for individual care
Since the introduction of the chatbot AI, standard inquiries have decreased significantly. Information-based questions are now primarily handled by the AI. The team takes care of individual requests, booking inquiries, or events. The AI also provides internal support: staff use it as a quick source of information and for navigating the website.
When a bathrobe becomes a little story
The direct guest feedback is particularly impressive. It shows how much a quick, uncomplicated interaction can mean. "A guest wrote to 'OHA,' our online farm assistant, at midnight to ask if a bathrobe was available. The answer came minutes later. The guest’s feedback: 'Thank you so much, that was so wonderfully easy!' A small moment that shows what effective communication can achieve. 'We are especially happy to receive messages like these. They show that our guests feel well looked after, no matter what time it is,' says Margareta Haslinger."
What makes the partnership special for Haslinger Hof
Haslinger Hof particularly values the uncomplicated collaboration and open exchange with DialogShift. "We like the team's honest, direct approach. And we appreciate how openly knowledge is shared—in conversation, on the blog, or in webinars," emphasizes Margareta Haslinger. Since October 2025, the team has also been working with DialogShift's Phone AI. We are already looking forward to the next success story!
Frequently asked questions
How much staff time does Chatbot AI save at Haslinger Hof?
Last month, the AI generated over 7,000 responses. That saved 352 hours of staff time.
How does the chatbot help Haslinger Hof with direct bookings?
43 percent of all chats lead directly to booking-related questions. Almost one in three guests goes straight to the booking engine and can reserve there immediately. Another example is the article on the chatbot at Jagdhaus Eiden am See.
Which questions does the AI answer and which does the team handle?
Guests ask about rooms, dining, dance areas, wellness and the history of the farm. The AI now handles most of these information-based questions. The team takes care of individual requests, booking inquiries and events.
Who is OHA?
OHA is the online farm assistant of Haslinger Hof. It answers guest questions at night too, for example a question about a bathrobe at midnight, with a reply minutes later.
Does Haslinger Hof use other DialogShift products?
Yes. Since October 2025, the team has also been working with DialogShift Phone AI.
