Hotel Reichshof combines historical tradition with modern digital guest communication. The property has carried many names over the centuries — "Rode Peerd," "Zum Zeichen des Bremer Schlüssels," "Hotel Frisia" — and at various points housed a brewery, a cinema, and a factory. Today, the Reichshof is a 55-room hotel and suite property spread across several buildings, each with its own story to tell.
To give guests fast, frictionless information at any hour, the hotel introduced DialogShift's Chatbot AI in November 2023 — and with it, a new team member: digital receptionist "Swantje."
Why Reichshof Chose DialogShift
Before going live, the front desk team and hotel management faced a familiar set of challenges. Repetitive guest inquiries consumed significant time and staff capacity. Email and phone communication required heavy manual effort. And all of this happened within limited front desk hours.
The hotel wanted 24/7 guest coverage without wait times — while giving its team real breathing room. DialogShift's Chatbot AI delivered both.
How "Swantje" Improves the Guest Experience
The Chatbot AI handles frequently asked questions automatically and routes relevant inquiries directly into the booking flow. Booking requests top the usage charts, accounting for 52% of all chats. Around 26% of guests get forwarded straight to the Internet Booking Engine.
In September 2025, "Swantje" reached an automation rate of 99% — a number that speaks for itself. "DialogShift gave us our digital receptionist 'Swantje' — just without coffee breaks. Thank you for the 24/7 service that never gets tired!" — Sabine Pauline Eden, Reservations & Revenue Manager
Guests experience the chatbot as straightforward and helpful. As Sabine Pauline Eden adds: "It's genuinely impressive how many people we reach through it — and how many end up in our booking engine.
Simple Knowledge Management, Constant Development
Hotel Reichshof values how easy it is to keep the chatbot's knowledge current. Information updates flow in via FAQs, URLs, or PDFs in the central database. And because DialogShift continuously develops its platform, the hotel stays current with the latest AI technology without any extra effort.
Bottom line: Tradition Meets Digital Innovation
Hotel Reichshof shows what historic hotels can gain from modern AI. With "Swantje," the Reichshof pairs traditional hospitality with digital convenience: guests get fast answers, the team gets time back, and the personal touch stays intact. A genuine success story.
.jpg)