How the Traditional Haslinger Hof Automates Guest Communication with DialogShift

Miriam Durillo

By adopting the DialogShift Chatbot AI, day-to-day life at the Haslinger Hof has changed noticeably. Last month, the AI generated more than 7,000 responses — equivalent to 352 hours of saved staff time. Tradition and technology: they go hand in hand.

The story of the Haslinger Hof shows how embracing change can lead to something remarkable. What began in the 1970s became the foundation for an experience destination that today is known far beyond the region. A former barn transformed into modern hotel comfort. The traditional four-sided farmstead with its hayloft and threshing floor now forms the heart of a complex encompassing an adventure park, restaurant, dance area, and wellness retreat.

"We are a farm that is constantly evolving. It's in our family's DNA — and our guests feel that too," says Margareta Haslinger, third generation of the family business. The ambition has always been to surprise guests and create special moments. New ideas aren't just welcome here — they're part of who they are.

Meet Margareta Haslinger

Guest Service with a Commitment to Quality

The Haslinger Hof has stood for hospitality, diversity, and innovation for decades. And that diversity naturally brings questions: guests submit countless enquiries about the various rooms, the restaurant, the dance areas, the wellness facilities, and the long history of the property. Even returning guests are constantly discovering something new and want to learn more. "Our guests are curious. That's a wonderful thing — but it also means we have to answer an enormous number of questions. For our team, that was a real challenge," says Margareta Haslinger, describing the situation they faced. The goal was clear: every guest should be able to get the information they need at any time, while the team is freed up to focus on matters that require a personal touch.

Getting Started with AI-Powered Guest Communication

Since introducing the DialogShift Chatbot AI, daily operations at the Haslinger Hof have shifted noticeably. Last month, the AI generated more than 7,000 responses — equivalent to 352 hours of saved staff time. Particularly striking: 43 percent of all chats lead directly to booking-relevant questions. Almost one in three guests is guided seamlessly into the booking engine, where reservations can be made directly. This is already having a positive impact on direct bookings. "It's impressive to see how smoothly the AI helps guests — and how much space it gives us back for personal service," says Margareta Haslinger.

Fewer Routine Enquiries, More Time for Individual Attention

Since the introduction of the Chatbot AI, standard enquiries have decreased significantly. Information-based questions are now handled predominantly by the AI, while the team focuses on individual requests, booking enquiries, and events. The AI also supports the team internally — staff use it as a quick reference tool and for navigating the website.

When a Bathrobe Becomes a Small Story

The direct guest feedback is particularly telling. It shows just how much a quick, uncomplicated interaction can mean. "A guest wrote to 'OHA' — our Online Hof Assistant — at midnight asking whether a bathrobe was available. Minutes later, they had their answer. The guest's response: 'Thank you so much, that was wonderfully straightforward!'" A small moment that says a lot about what good communication can do. "Messages like that mean a great deal to us. They show that guests feel well looked after here — no matter what time of day," says Margareta Haslinger.

What Makes the Partnership Special for the Haslinger Hof

What the Haslinger Hof values most about DialogShift is the straightforward collaboration and open exchange. "We appreciate the team's honest, direct approach. And we value how openly knowledge is shared — in conversations, on the blog, and in webinars," emphasises Margareta Haslinger. Since October 2025, the team has also been working with DialogShift's Phone AI — and we're already looking forward to the next success story!

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