Since March 2025, the design hotel group Motel One has been using a specially developed AI solution from DialogShift, which has since become a central component of the hotel group's digital service and information strategy. In the past month alone, around 20,000 guests used the chatbot to find information and navigate the offering.
"With DialogShift's AI solution, we have seamlessly integrated our guest communication into our central content management system, creating the foundation for consistent and scalable information across all hotels. The intensive testing and optimisation phase was crucial to ensuring quality and scalability. Today, the chatbot is a firmly established part of our digital service strategy and makes a measurable contribution to conversion optimisation," says Max Brodersen, Director Digital Marketing at Motel One.
The collaboration began with several test and pilot phases, during which Motel One and DialogShift jointly evaluated different deployment scenarios. On this basis, the solution was seamlessly integrated into the hotel group's central content management.
The chatbot consolidates information across all hotels and can answer targeted questions about individual properties — even when users are not on the specific hotel's page. This enables consistent, brand-compliant communication across the entire website.
Measurable Value and Expansion to Further Touchpoints
Usage results from the past month underline the operational value of the solution: a significant share of interactions leads to a handoff into the booking engine (IBE), confirming the chatbot's relevance as both a digital service and a sales channel.
Building on these results, the collaboration is being continuously expanded. The latest addition developed for Motel One is the DialogShift Google Maps Agent, which supports guests directly from the map view in their search for information and bookings — covering yet another key touchpoint.
"Motel One demonstrates how AI-powered guest communication can be established sustainably within an international hotel group — from the pilot phase through rollout to the ongoing expansion across further channels," says Olga Heuser, Founder and CEO of DialogShift.
About Motel One
Motel One is an internationally successful design hotel group headquartered in Munich. The brand stands for high-quality design, central locations, and a consistent service and brand concept at attractive price points.
About DialogShift
DialogShift is the market leader for AI in hotel guest communication in the DACH region. More than 1,200 hotels — from well-known hotel chains to family-run properties — are supported by the Berlin-based company's hotel AI.
Media Contact DialogShift:
Nora Erdbeer-DjuricHead of Marketing
nora.erdbeer@dialogshift.com
+49 30 400 417 15
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