What Makes a Hotel Group Special?

For SICON Apartments, the answer is clear: the individuality of each property. This diversity is reflected not only in architecture and service but also in digital communication with guests. Together with DialogShift, SICON has designed five chatbots that mirror the character of each hotel one-to-one – Hoodie, Huby, Telly, Gustav, and the Good Life Manager. Each of them is as unique as the house they represent.

A Chatbot in the Hotel

A chatbot must do more than just process standard questions. The digital hosts at SICON prove exactly that. They answer routine questions about check-in and check-out, Wi-Fi, or parking within seconds. But they go further: they act like little digital concierges, offering tips on sports activities, restaurants, or massage options in the area.

Availability also plays a key role: guests receive quick answers around the clock, regardless of whether the reception desk is staffed. And when things get more individual, they can seamlessly switch to a live chat with the on-site team. This noticeably relieves staff, as many recurring questions are solved automatically – leaving more time for personal service. Even bookings can be handled smoothly through the chat, with guests being directed straight to the reservation page.

Multilingual, On-Brand, and Human

SICON Apartments attract international guests – who can chat with the bots in over 109 languages. This makes communication simple and stress-free, even during longer business stays. What’s especially exciting: each bot has its own personality, perfectly aligned with the respective property. Hoodie is urban and casual for the Hood House, Huby is down-to-earth and reliable for the HUB Apartments, Telly is approachable and service-oriented for Apartment040. Gustav embodies the elegant professionalism of the Freytag, while the Good Life Manager at sylc. Apartmenthotel appears trendy and consultative. In this way, brand identity becomes digitally tangible without losing authenticity. As individual as each property itself: chatbots that speak your language.

A Role Model for Other Serviced Apartments

Experience shows that digital communication with personality not only increases efficiency but also enhances guest satisfaction. Especially for urban concepts, business travelers, or long stays, a smart digital host is a true asset. It remains close to the guest – even outside classic opening hours – and ensures that service quality and brand character continue seamlessly in the digital space.

Conclusion

SICON Apartments demonstrate that a chatbot is not just a technical tool but can become the face of a brand. Hoodie, Huby, Telly, Gustav, and the Good Life Manager are more than digital helpers: they are hosts, brand ambassadors, and guarantors of the future. The result is a new form of guest communication that is efficient, on-brand, and international – while always remaining personal.