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Everyone has been talking about AI since the release of ChatGPT, but the practical applications are often still difficult to grasp. Our guide looks at what AI can already do today and how hoteliers can meaningfully integrate the technology into their everyday work. For a realistic but also inspiring perspective on the future of the hotel industry.

Guest contributions from experts who know the hotel industry inside and out.

Deep dives into key areas of the hotel industry: marketing, customer communication, finance, revenue management and many more.

Comprehensive assessments of the tried and tested and limits of AI in everyday working life.

Tips for your AI mindset and your AI strategy in the hotel.